Privacy policy

SerrBeauty Germany operates this shop and website, including all related information, content, features, tools, products, and services, to provide you as a customer with a personalized shopping experience (the "Services"). SerrBeauty Germany uses Shopify as its platform, enabling us to provide these Services. This Privacy Policy explains how we collect, use, or share personal data when you visit, use, or make a purchase through the website or otherwise interact with us. If there is a conflict between our Terms and Conditions and this Privacy Policy, the Privacy Policy shall take precedence regarding the collection, processing, and sharing of your personal data.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you confirm that you have read this Privacy Policy and agree to the collection, use, and sharing of your information as described herein.

What Personal Data Do We Collect or Process?

"Personal data" means any information that identifies you or could reasonably be used to identify you. It does not include anonymized or aggregated data. Depending on your interaction with the Services, your location, and applicable laws, we may collect or process the following categories of personal data:

  • Contact information (e.g., name, address, billing/shipping address, email, phone number).

  • Financial information (e.g., credit/debit card details, transaction data, payment information).

  • Account data (e.g., username, password, settings).

  • Transaction data (e.g., products viewed, added to cart, purchased, returned, reviewed).

  • Communication with us (e.g., customer support, returns, inquiries).

  • Device and usage data (e.g., IP address, browser, pages visited, interactions).

Legal Basis for Processing

Depending on how you interact with us, we process your data under the following legal bases according to Article 6 of the GDPR:

  • Art. 6(1)(b) – Contractual necessity (e.g., order processing, returns).

  • Art. 6(1)(c) – Legal obligation (e.g., accounting, retention).

  • Art. 6(1)(f) – Legitimate interests (e.g., site improvement, fraud prevention).

  • Art. 6(1)(a) – Consent (e.g., for non-essential cookies, newsletter subscription).

Cookies and Tracking

We use cookies and similar technologies to improve user experience and deliver personalized content. For non-essential cookies, we request your explicit consent via a cookie banner shown upon your first visit. You can change your preferences at any time.

Data Transfer to Shopify and Third Parties

We use Shopify as our platform and have a data processing agreement in compliance with GDPR. Shopify may also act as an independent controller, particularly in relation to some advanced features. For more information, refer to Shopify’s Privacy Policy.

Children’s Data

Our services are not intended for children under the age of 16. We do not knowingly collect data from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete it.

Data Protection Officer

SerrBeauty is not currently required to appoint a Data Protection Officer, as fewer than 10 employees regularly process personal data. For privacy concerns, you may contact us at: info@serrbeauty.de

Contact

Data Controller under the GDPR:
SerrBeauty Germany
Bergmannstraße 7
30159 Hannover
Germany
Email: info@serrbeauty.de